Tagged: vegan

I tasted the future and I like it

Warning: this post might make you hungry. Don’t start reading until you are near food supplies.

Remember my blog post Meat the future a couple of months back? I had a look at the future of meat and came to the conclusion that we are at a moment in time that ‘heralds the end of the era of cardboard vegetarian burgers’. That was a bold statement, I admit.

The time has come to put my own claims to the test. One of the most famous and revolutionary vegetarian burgers in the world has finally made its way to Europe. Or Belgium to be more precise, to the kitchens of Greenway‘s restaurants. As first on the continent, they are introducing the Beyond Burger on their menu. Comes in a vegan bun, with a good portion of veggies and of course some vegan mayo to top it off. Do you already hear your stomach grumble?

Ready to put the Beyond Burger to the test (photo: Adrian Toth)

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Meat the future

I get it. You love how the patty sizzles in the pan, how the fat seeps out of the meat, how the smell is an anticipation of the first bite, which gives the eater a glimpse of what’s beyond: heaven. At least, if I have to believe some of my carnivorous friends –I’m vegetarian– who get slightly poetic when defending their eating habits. And it’s not that I just happen to have very weird friends. Not a surprise that many vegetarian brands have tried to win meat lovers over with alternatives that promise to bring the full meat experience in a vegetarian or vegan version. Although most purists will claim we’re not yet there, some are admitting it’s getting pretty close.

For many people, the sizzling, the smell, and the bleeding of the meat is part of the burger experience

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