Busy times for Tesla Motors’ CEO Elon Musk. Last week he presented Model X, the companies latest feat of engineering. With a range of 250 miles (around 400 kilometers), speeding up to 100 km/h in less than 4 seconds and falcon wing doors that give the car a Back to the Future allure, Musk fulfilled the boldest expectations of enthusiasts around the world. Being the safest SUV ever built —  thanks to i.a. the batteries in the floor that lower the centre of mass and improve the balance — it even offers a bioweapon defense mode. Yes, you read that correct: a bioweapon defense mode. Just in case of a nuclear attack, you know.

There are many advantages of driving electric, but one that will probably attract dads and moms is the Model X’s large storage space and the easy access to the back seats. The electric motor takes up much less space than a classical combustion engine, making room for a trunk in the front of the car. And thanks to the falcon wings, it’s much easier to reach the back seats and install a child’s seat and reach the third row.

Elon Musk at the Model X launch (photo: Justin Sullivan/Getty Images)

Elon Musk at the Model X launch (photo: Justin Sullivan/Getty Images)

Yet, if Elon Musk really wants to target families with this SUV, he might be faced with disappointment. Price indicators predict a hole of 75 000$ (68 000 euro) in the family’s budget for the cheapest version of the car. Are families willing and able to put that amount of money on the table? Elon Musk founded Tesla Motors to make electric vehicles available for the large public. Nor the Model X, nor the Model S — a full-electric sedan starting from 71 000$ launched in 2012 — fulfill this promise.

But Elon Musk is fighting on many frontiers at the same time. His company SolarCity, which offers all-in-one solar energy solutions for residents and businesses, announced earlier this week that they developed the world’s most efficient rooftop panels in production. A third-party certification testing provider noted down an efficiency of 22.04%. The previous record holder was producer SunPower with an efficiency of 21.5%. SolarCities’ panels would also perform better in high temperatures than competitors. Overall, the company promises a price reduction of 20 eurocents per watt, making  solar energy even more competitive than it already is.

Watch the Model X launch
Model X specifications
SolarCity press release