I get it. You love how the patty sizzles in the pan, how the fat seeps out of the meat, how the smell is an anticipation of the first bite, which gives the eater a glimpse of what’s beyond: heaven. At least, if I have to believe some of my carnivorous friends –I’m vegetarian– who get slightly poetic when defending their eating habits. And it’s not that I just happen to have very weird friends. Not a surprise that many vegetarian brands have tried to win meat lovers over with alternatives that promise to bring the full meat experience in a vegetarian or vegan version. Although most purists will claim we’re not yet there, some are admitting it’s getting pretty close.

For many people, the sizzling, the smell, and the bleeding of the meat is part of the burger experience